P-O-P Showcase: Best-in-Class Displays, CPG Products With an opportunity to showcase their best work, P-O-P producers themselves submitted these display images based on editorial calls we made to our P2PI community. Lume's Whole Body Deodorant Arrives at Target Target has become the exclusive brick-and-mortar retailer of Lume, a direct-to-consumer deodorant product marketed for use on any part of the body. Harryโs to Acquire DTC Deodorant Brand Direct-to-Consumer: A Viable Option Lured by stronger consumer engagement and the data it brings, CPGs increasingly focus on DTC sales โ and retailers on DTC brands Harryโs Rallies Shoppers to Costco Harry's Shoots Hoops at Walmart Retail Intel Weekly: Brandless, Peapod and Meijer Myro Sustainable Deodorants Roll Out to Target Flamingo Rolls Out to Target Column: If You Can't Beat 'Em, Subscribe 'Em