Meijer tied in to February’s designation as "National Heart Month" by promoting "heart healthy products" from brands including General Mills' Cheerios, Bayer's flagship and PepsiCo's Quaker Oats.
Circle K teamed with General Mills to offer shoppers who buy a Polar Pop proprietary beverage a 3.75-ounce bag of Chex Mix or 3-ounce bag of Bugles for $1.
Target and General Mills are running a sponsored Facebook update promising shoppers a free S'ip by S'well water bottle from Can't Live Without It with purchase of $15 worth of General Mills "wholesome snacks."