General Mills

A look at 20 brands rising up the ranks as category challengers and shopper favorites

Petco claims to have the largest in-store assortment of General Mills’ Blue Buffalo SKUs in its May digital circulars.

Searching for growth, CPG companies are increasingly relying on venture capital arms and incubator groups to find the Next Big Thing

Ahold Delhaize’s Stop & Shop and Giant-Landover unofficially tied in to Procter & Gamble’s Feb. 23 brandSaver FSI event by including select P&G products from brands such as Always, Crest, Downy, Swiffer and Febreze in a “Digital Bonus Week."