Ahold Delhaize’s Stop & Shop and Giant-Landover unofficially tied in to Procter & Gamble’s Feb. 23 brandSaver FSI event by including select P&G products from brands such as Always, Crest, Downy, Swiffer and Febreze in a “Digital Bonus Week."
Meijer tied in to February’s designation as "National Heart Month" by promoting "heart healthy products" from brands including General Mills' Cheerios, Bayer's flagship and PepsiCo's Quaker Oats.
Circle K teamed with General Mills to offer shoppers who buy a Polar Pop proprietary beverage a 3.75-ounce bag of Chex Mix or 3-ounce bag of Bugles for $1.
Target and General Mills are running a sponsored Facebook update promising shoppers a free S'ip by S'well water bottle from Can't Live Without It with purchase of $15 worth of General Mills "wholesome snacks."