'Transformers' Shakes Up Kmart's Marketing Plan Getting a Read on Publishing P-O-P Placing displays in large chains and smaller independent stores presents differing but equally vexing challenges Best Sellers Current events have taken some media attention away from best-selling authors, making retail a crucial environment in promoting new releases. Audio Clips Help Sell DK Medical Guide DK Rolls Out Interactive Merchandiser for NFL Book P-O-P by the Book DK Publishing puts a lot of energy into the P-O-P supporting its books. In the end, that's what gets the company noticed and books purchased. Star Wars Droids Make Galactic Debut In-Store
