CVS Health Corp.

Client: Be.Products Co. LLC, Newton, MA
Product(s) Promoted: Be Fine Skincare Products
Distribution: CVS
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: November 2006
Intended Duration: 2 months
Dimensions (H x W x D): 13" x 27" x 10"
Weight: 10 lbs.
Budget Category (U.S.): $16 - $25
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: Cadbury 4-ounce bars
Distribution: Offered to Wal-Mart, Target, Walgreens, CVS, other key customers
Number of Stores: 3,500
Production Run Quantity: 10,500
Introduction: May 2007
Intended Duration: Less than one week
Dimensions (H x W x D): 10" x 14" x 1"
Weight: 7 lbs.
Budget Category (U.S.): Less than $5

Entry Title: Be Fine Food Skin Care Endcap
Client: Be.Products Co. LLC, Newton, MA
Product(s) Promoted: Be Fine Food Skincare Products
Distribution: CVS
Number of Stores: 3,150
Production Run Quantity: 3,150
Introduction: November 2006
Intended Duration: 2-3 months
Dimensions (H x W x D): 60" x 26" x 12"
Weight: 30 lbs.
Budget Category (U.S.): $26 - $50

Client: Commonwealth Brands Inc., Bowling Green, KY
Product(s) Promoted: Cigarettes
Distribution: Primarily tobacco outlets and gas stations, but some CVS drugstores and c-stores
Number of Stores: 5,000
Production Run Quantity: 10,000
Introduction: May 2007
Intended Duration: 6-9 months
Dimensions (H x W x D): 21" x 6" x 13"
Weight: 2 lbs.
Budget Category (U.S.): $6 - $10

Client: CVS/pharmacy, Woonsocket, RI
Product(s) Promoted: Gift, Bank and PrePaid Cell Phone Cards
Distribution: CVS
Number of Stores: 6,200
Production Run Quantity: 6,200
Introduction: August 2006
Intended Duration: 5 years
Dimensions (H x W x D): 82" x 36" x 24"
Weight: 500 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Lumene, Marlborough, MA
Product(s) Promoted: Lumene Skincare Products
Distribution: CVS/pharmacy
Number of Stores: 5,000
Production Run Quantity: 5,000 of each version
Introduction: January 2007
Intended Duration: 2 months
Dimensions (H x W x D): 12" x 34" x 10"
Weight: 8 lbs.
Budget Category (U.S.): $11 - $15

Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
Product(s) Promoted: Anticavity Fluoride Rinse
Distribution: CVS/pharmacy Stores Nationwide
Number of Stores: 6,200
Production Run Quantity: 7,500
Introduction: February 2007
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 45" x 14" x 6"
Weight: 6 lbs.
Budget Category (U.S.): $16 - $25