CVS Health Corp.

Client: Zeno Corp., Houston, TX
Product(s) Promoted: Mini Zeno Blemish Clearing Device
Distribution: Drugstore and big box retailers including Walgreens, CVS/pharmacy, Walmart and Harmon stores
Number of Stores: 13,800
Production Run Quantity: 13,800
Introduction: 3/1/09
Intended Duration: One year, or longer
Dimensions (H x W x D): 8" x 8" x 8"
Weight: 5 lbs.
Budget Category (U.S.): $26 - $50 (display only)

Client: CVS/pharmacy, Woonsocket, RI
Product(s) Promoted: Seasonally updated CVS-brand bath & beauty products
Distribution: Direct ship to category A and B stores
Number of Stores: 650
Production Run Quantity: 650
Introduction: 2/15/08
Intended Duration: 5 Years
Dimensions (H x W x D): 68" x 48" x 21"
Weight: 200 lbs.
Budget Category (U.S.): More than $1,001 (display only)

Client: Henkel, Scottsdale, AZ
Product(s) Promoted: Purex Complete 3-in-1 Laundry Sheets
Distribution: Kroger, Publix, CVS
Number of Stores: 10,000
Production Run Quantity: 30,000
Introduction: 5/4/09
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 60" x 21" x 16"
Weight: 29 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Alliance, a RockTenn Co., Winston-Salem, NC

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Design of the Times 2009 Contest Declaration

Client: CVS/pharmacy, Woonsocket, RI
Product(s) Promoted: Video DVDs and Audio CDs
Distribution: Drugstores/Health Stores
Number of Stores: 2,200
Production Run Quantity: 3,000
Introduction: 4/10/08
Intended Duration: 2 years
Dimensions (H x W x D): 62" x 20" x 15"
Weight: 100 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Summit Manufacturing, Bay Shore, NY

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Design of the Times 2009 Contest Declaration

"As the various leading chocolate brands have expanded their product lines into the premium end of the business, the ability to segment these high-end items has become difficult -- mixing them with 'regular' products not only leads to unfavorable price comparisons, but also fosters customer confusion.

Retailer: CVS/pharmacy
Location: Chicago