Coca-Cola Co.

Although low-cal beverages hog the headlines, marketers also try to tap into other potentially lucrative markets with effective P-O-P solutions.

Client: Coca-Cola North America, Atlanta, GA
Introduction: July 2, 2003
Size of Run: 50,000
Distribution: Convenience Stores
Dimensions (H x W x D): 4" x 2'4" x 2'4"
Weight: 4 lb. 6 oz.
Producer: Display Industries, Norcross, GA