Coca-Cola Co.

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: Dasani one-liter bottles
Distribution: National distribution to c-stores
Number of Stores: 2,500
Production Run Quantity: 2,500
Introduction: 3/1/07
Intended Duration: 1-2 Years
Dimensions (H x W x D): 20" x 8" x 22"
Weight: 7 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Profitmaster Displays Inc., Atlanta, GA

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Design of the Times 2008 Contest Declaration

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: Sprite 2-Liter bottles
Distribution: Convenience stores and supermarkets
Number of Stores: 1,557
Production Run Quantity: 1,600
Introduction: 10/20/07
Intended Duration: 3 months
Dimensions (H x W x D): 69" x 25" x 19"
Weight: 60 lbs.
Budget Category (U.S.): $51-$100 (display only)
Producer: Presence From Innovation LLC, St. Louis, MO

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Design of the Times 2008 Contest Declaration

Client: The Coca-Cola Co., Atlanta, GA
Product(s) Promoted: Cherry Coke, Cherry Coke Zero, Dasani Plus, Diet Coke plus, Vault, Vault Zero and Vault Red Blitz
Distribution: United States (Kroger, Publix, CVS, Winn-Dixie, Albertsons)
Number of Stores: 14,000
Production Run Quantity: 14,000
Introduction: 1/19/07
Intended Duration: 12 months
Dimensions (H x W x D): 32" x 26" x 17"
Weight: 30 lbs.
Budget Category (U.S.): $51-$100 (display only)

Client: Coca-Cola Germany, Many,
Product(s) Promoted: Georgia product line
Distribution: Germany, nationwide
Number of Stores: 500
Production Run Quantity: 500
Introduction: 4/15/08
Intended Duration: 6-12 months
Dimensions (H x W x D): 71" x 24" x 20"
Weight: 66 lbs.
Budget Category (U.S.): $201-$250 (display only)
Producer: Coca-Cola Deutschland, Dusseldorf, Germany,

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Design of the Times 2008 Contest Declaration

Client: The Coca-Cola Co., Atlanta, GA
Product(s) Promoted: 8.4 oz bottles of Coca-Cola Classic, Coca-Cola Zero & Diet Coke
Distribution: Southeast, Northeast & Canada
Number of Stores: 1,000
Production Run Quantity: 3,400
Introduction: 4/15/08
Intended Duration: 12 months
Dimensions (H x W x D): 14" x 9" x 9"
Weight: 4 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Display Technologies, College Point, NY

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Design of the Times 2008 Contest Declaration

Client: The Coca-Cola Co., Atlanta, GA
Product(s) Promoted: All Coca-Cola brands
Distribution: Convenience and grocery stores
Number of Stores: 3,700
Production Run Quantity: 3,700
Introduction: 5/19/08
Intended Duration: 12 months
Dimensions (H x W x D): 35" x 28" x 22"
Weight: 21 lbs.
Budget Category (U.S.): $51-$100 (display only)
Producer: Display Industries, Norcross, GA

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Design of the Times 2008 Contest Declaration

Client: Coca-Cola Co., Atlanta, GA
Product(s) Promoted: All Coke brands
Distribution: Convenience stores
Number of Stores: 600
Production Run Quantity: 600
Introduction: 5/19/08
Intended Duration: 1 year
Dimensions (H x W x D): 16" x 8" x 8"
Weight: 5 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Display Industries, Norcross, GA

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Design of the Times 2008 Contest Declaration

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: 9.4oz glass vintage Coke bottle
Distribution: Convenience stores and supermarkets
Number of Stores: 9,000
Production Run Quantity: 9,000
Introduction: 10/30/07
Intended Duration: 3 months
Dimensions (H x W x D): 54" x 16" x 13"
Weight: 10 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Presence From Innovation LLC, St. Louis, MO

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Design of the Times 2008 Contest Declaration

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: Coke brands single-serve
Distribution: Supermarkets
Number of Stores: 1,443
Production Run Quantity: 1,500
Introduction: 2/20/08
Intended Duration: 12 months +
Dimensions (H x W x D): 47" x 20" x 10"
Weight: 30 lbs.
Budget Category (U.S.): $51-$100 (display only)
Producer: Presence From Innovation LLC, St. Louis, MO

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Design of the Times 2008 Contest Declaration

Client: The Coca-Cola Co., Atlanta
Product(s) Promoted: Coca-Cola's
Distribution: North America
Production Run Quantity: 1,000
Introduction: 2/20/07
Intended Duration: Long Term: 12-plus months
Dimensions (H x W x D): 63" x 51" x 20"
Weight: 65 lbs.
Budget Category (U.S.): $251-$300 (display only)
Producer: DisplayPlan LPDG, Chicago

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Design of the Times 2008 Contest Declaration