Coca-Cola Co.

Client: The Coca-Cola Co., Atlanta, GA
Product(s) Promoted: Powerade
Distribution: Cub Foods Store
Number of Stores: 300
Production Run Quantity: 400
Introduction: 3/1/09
Intended Duration: 2 Months
Dimensions (H x W x D): 12" x 28" x 1"
Weight: 7 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Diversified Label Images, Birmingham, AL

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Design of the Times 2009 Contest Declaration

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: Sparkling Beverage (Coke, Diet Coke, Coke Zero)
Distribution: Supermarkets
Number of Stores: 750
Production Run Quantity: 750
Introduction: 12/16/08
Intended Duration: 18 months +
Dimensions (H x W x D): 72" x 56" x 24"
Weight: 85 lbs.
Budget Category (U.S.): $501 - $550 (display only)
Producer: DisplayPlan LPDG, Chicago, IL

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Design of the Times 2009 Contest Declaration

Client: Moroch, Dallas, TX
Product(s) Promoted: McDonald's snack menu and Dasani bottled water
Distribution: McDonald's restaurants, Texas region
Number of Stores: 389
Production Run Quantity: 408
Introduction: 8/1/09
Intended Duration: 6-12 months
Dimensions (H x W x D): 70" x 25" x 2"
Weight: 23 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: Performance Printing, Dallas, TX

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Design of the Times 2009 Contest Declaration

Client: San Diego Metropolitan Transit/The Coca-Cola Co., San Diego, CA
Product(s) Promoted: Coca Cola/Balboa Parks and Museums in San Diego
Distribution: Vending machines in trolley stations throughout San Diego
Number of Stores: Over 50 vending machines
Production Run Quantity: 1,000
Introduction: 10/1/08
Intended Duration: about 4 weeks
Dimensions (H x W x D): 10" x 15" x 1"
Weight: 8 lbs.
Budget Category (U.S.): Less than $5 (display only)

Client: The Coca-Cola Co., Atlanta, GA
Product(s) Promoted: Coke brands - single-serve and multi-packs
Distribution: Supermarkets
Number of Stores: 100
Production Run Quantity: 100
Introduction: 12/20/08
Intended Duration: 18 months
Dimensions (H x W x D): 56" x 36" x 36"
Weight: 330 lbs.
Budget Category (U.S.): $501 - $550 (display only)
Producer: Presence From Innovation LLC, Saint Louis, MO

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Design of the Times 2009 Contest Declaration

Client: The Coca-Cola Co., Atlanta, GA
Product(s) Promoted: Coca-Cola Fuze, Gold Peak, and Vitamin Water single serve
Distribution: Hospital cafeterias nationwide
Number of Stores: 100
Production Run Quantity: 100
Introduction: 1/1/09
Intended Duration: 6 months- 1 year
Dimensions (H x W x D): 51" x 24" x 21"
Weight: 45 lbs.
Budget Category (U.S.): $151 - $200 (display only)

Client: Glaceau, Whitestone, NY
Product(s) Promoted: Vitaminwater 10
Distribution: Convenience Stores
Number of Stores: More than 4,000
Production Run Quantity: 5,000
Introduction: 3/2/09
Intended Duration: 1 year +
Dimensions (H x W x D): 63" x 15" x 19"
Weight: 235 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: NYSCO Products, Bronx, NY

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Design of the Times 2009 Contest Declaration