Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: Sparkling Beverage (Coke, Diet Coke, Coke Zero)
Distribution: Supermarkets
Number of Stores: 750
Production Run Quantity: 750
Introduction: 12/16/08
Intended Duration: 18 months +
Dimensions (H x W x D): 72" x 56" x 24"
Weight: 85 lbs.
Budget Category (U.S.): $501 - $550 (display only)
Producer: DisplayPlan LPDG, Chicago, IL
Design of the Times 2009 Contest Declaration