Client: Irving Tissue Inc., Philadelphia, PA
Introduction: January 2006
Product(s) Promoted: Scotties Facial Tissues
Distribution: Wal-Mart, Target, Kmart, Kroger, Albertson's, Ahold, Family Dollar, Publix
Intended Length of Use: 6 weeks
Size of Run: 430,000 cases
Producer: G2 Promotional Marketing, Stamford, CT
Design of the Times 2006 Contest Declaration
What were the objectives for this entry?