Super Bowl & Football

Client: Kraft Foods, East Hanover, NJ
Product(s) Promoted: Ritz, Triscuit, Wheat Thins, Planters, Velveeta, A.1. Steak Sauce, Kraft Mayonnaise, Kraft Dressing
Distribution: Supermarkets
Number of Stores: 5,000
Production Run Quantity: 11,000
Introduction: 1/9/10
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 75" x 29" x 39"
Weight: 29 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Temple Inland and Eastwest MG, Indianapolis, IN

Client: The Sunflower Group, Overland Park, KS
Product(s) Promoted: SoBe Lifewater
Distribution: Target Corp.
Number of Stores: 1,800
Production Run Quantity: 1,800
Introduction: 5/29/10
Intended Duration: 1 week
Dimensions (H x W x D): 18" x 18" x 10"
Weight: 4 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Meyers, Minneapolis, MN

Design of the Times 2010 Contest Declaration

Client: Heinz, Pittsburgh, PA
Product(s) Promoted: Heinz Ketchup/ Pittsburgh Steelers 6-pack
Distribution: Heinz stores and online
Production Run Quantity: 3,500
Introduction: 2/1/09
Intended Duration: 1 year
Dimensions (H x W x D): 10" x 15" x 3"
Weight: 5 lbs.
Budget Category (U.S.): $16 - $25 (includes product)
Producer: Packaging Specialists, Cheswick, PA

Design of the Times 2010 Contest Declaration

Client: Basic Research, Salt Lake City, UT
Product(s) Promoted: Fat Burner, Calorie Control and Quick Start
Distribution: Walmart, Walgreens, Rite Aid, GNC
Number of Stores: 3,500
Production Run Quantity: 4,000
Introduction: 6/10/09
Intended Duration: 6 months
Dimensions (H x W x D): 69" x 36" x 26"
Weight: 15 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: The Strive Group, Cincinnati, OH

Design of the Times 2010 Contest Declaration

Client: Procter & Gamble/upshot, Cincinnati, OH
Product(s) Promoted: Head & Shoulders with XBox 360 demo disc
Distribution: Supermarkets
Number of Stores: 4,000
Production Run Quantity: 151,092
Introduction: 12/1/09
Intended Duration: 3 months
Dimensions (H x W x D): 9" x 2" x 3"
Weight: 2 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: The Strive Group, Cincinnati, OH

Design of the Times 2010 Contest Declaration

Client: Sara Lee Food & Beverage Company, Downers Grove, IL
Product(s) Promoted: Sandwich Bread, Buns/Rolls
Distribution: Hy-Vee, Save Mart, Reasors, Raley's
Number of Stores: 60
Production Run Quantity: 38,861
Introduction: 10/1/10
Intended Duration: 3 years (annual graphic refresh)
Dimensions (H x W x D): 72" x 192" x 24"
Weight: 200 lbs.
Budget Category (U.S.): More than $1,000 (display only)
Producer: Display Boys, Irvine, CA, CA

Client: Walt Disney Studios Home Entertainment, Burbank, CA
Product(s) Promoted: DVD and Blu-ray
Distribution: Kmart, Best Buy, Grocery Canada: Walmart, Sams, Zellers, Grocery
Number of Stores: 4,850
Production Run Quantity: 4,850
Introduction: 12/10/08
Intended Duration: 2 weeks
Dimensions (H x W x D): 84" x 48" x 24"
Weight: 75 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Smurfit-Stone ImagePac, Chicago, IL

Client: MillerCoors Brewing Company, Chicago, IL
Product(s) Promoted: Coors Light
Distribution: Off-premise retailers
Number of Stores: 1,700
Production Run Quantity: 1,731
Introduction: 11/1/09
Intended Duration: 44 days
Dimensions (H x W x D): 72" x 54" x 36"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: The Integer Group, Lakewood, CO

Design of the Times 2010 Contest Declaration