Sports Sponsorships

Retailer: Jewel-Osco
Location: Chicago

Client: Pepsi-Cola Co., Chicago, IL
Product(s) Promoted: Gatorade
Distribution: Supermarkets and Mass Merchants
Number of Stores: 542 - 839, depending on configuration
Production Run Quantity: 839 Dwyane Wade pieces, 542 Kevin Garnett pieces
Introduction: March 2007
Intended Duration: Repeated Setups
Dimensions (H x W x D): 84" x 45" x 10"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50

Client: Bic, Milford, CT
Product(s) Promoted: Bic Pocket Lighters
Distribution: Convenience Stores
Number of Stores: 13,172
Production Run Quantity: 15,000
Introduction: August 2006
Intended Duration: Four months
Dimensions (H x W x D): 18" x 16" x 9"
Weight: 5 lbs.
Budget Category (U.S.): $6 - $10
Producer: G2 Promotional Marketing, Stamford, CT

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: GlaxoSmithKline, Pittsburgh, PA
Product(s) Promoted: BC Headache Powders
Distribution: Supermarkets and Drugstores Nationwide
Number of Stores: N/A
Production Run Quantity: 3,000
Introduction: February 2007
Intended Duration: 2 months
Dimensions (H x W x D): 72" x 24" x 24"
Weight: 15 lbs.
Budget Category (U.S.): $16 - $25

Client: Pfizer Consumer Healthcare, Morris Plains, NJ
Product(s) Promoted: Zantac
Distribution: Convenience Stores Nationwide
Number of Stores: 1,828
Production Run Quantity: 13,828
Introduction: June 2006
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 14" x 8" x 4"
Weight: 1 lb.
Budget Category (U.S.): Less than $5

Client: Coca-Cola Co., Atlanta, GA
Product(s) Promoted: Coca-Cola Products
Distribution: Supermarkets
Number of Stores: 3,500
Production Run Quantity: 5,000
Introduction: January 2006
Intended Duration: 3 months
Dimensions (H x W x D): 36" x 84" x 12"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100
Producer: Arc Worldwide, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony HD televisions
Distribution: Retailers in 33 markets including Circuit City, CompUSA, Sears, Best Buy, Fry's Electronics, BrandsMart
Number of Stores: Not reported by Sony
Production Run Quantity: Depended on demand in the field
Introduction: September 2006
Intended Duration: Several weekends
Dimensions (H x W x D): 106" x 190" x 65"
Weight: 200 lbs.
Budget Category (U.S.): Greater than $1,001