Packaging

Client: The Learning Co., Cambridge, Mass.
Products Promoted: Spanish, German and French educational computer software
Marketing Strategy: Each Spanish, German and French software box on the retail shelf was assembled featuring a custom audio message on a brochure module. When the customer opens the front graphic panel on each box, a message activates the greeting (in that particular language) and educates the individual about the software's contents and features.
Number of Displays: 100,000

Let your fingers do the painting...

Mass merchant stores are the one-stop shopping destination for millions of Americans. Marketers share their tips for creating P-O-P that slices through the clutter and makes the cut with retailers.

Patent: 6,050,420
Issued: April 18, 2000
Inventor: Jeffrie Green, Beverly Hills, Calif.
Assignee: U.S. Optical Merchants Inc., Los Angeles
A packaging assembly, and method of packaging a plurality of products, for economically and safely shipping and displaying a plurality of products. The packaging assembly includes a display stand, a plurality of display packs and a shipping cover.

Client: Hershey Chocolate U.S.A., Hershey, Pa.
Product Promoted: Hershey Kisses
Objective: The packaging for the candy dispenser was designed to let the consumer see the product. It is printed with animated candies to follow the product theme.
Introduction: July 1999
Number of Displays: 151,000
Construction/Materials: Six colors printed on combined board with shrinkwrap
P-O-P Company: Triangle Display Group, Philadelphia

Client: Herr Foods Inc., Nottingham, Pa.
Distribution: Mass merchants
Size of Run: 50,000
Producer: Triangle Display Group, Philadelphia
Division: Temporary, Snacks, Cookies and Crackers
Objectives: Innovative packaging was used to cross merchandise Herr's core products and increase the company's presence in mass merchants. A television ad campaign coincided with the launch of the new packaging.