Games/ Contests/ Sweepstakes

Product: ShowBiz Pizza Time Inc. Nickelodeon Treasure Island Sweepstakes
Number of displays: 300 standees and banners; 30,000 table tents
P-O-P companies: Bartels & Co. (graphics and fulfillment), St. Louis; Quest Printing (standees and table tents), St. Louis; Albert Screen Prints (banners), Norton, Ohio
Distribution: Chuck E. Cheese restaurants
Introduction: March 1995
Duration: Temporary
Construction: Corrugated standees with a litho-mounted applied surface; cardboard table tents; polyester fabric banners

The P-O-P Game Gets Serious As Sporting Goods Stores Get Bigger, Retailers Flex Their Muscle & Product Marketers Go For The Kill Shot.

Client: Pepsi-Cola/Tracy-Locke
Product: Pepsi soft drinks
P-O-P company: Service Litho-Print Inc., Oshkosh, Wis.
Construction: Free Stick decal for freezer display
Introduction: October 1994

Product: S-B Power Tool Co. Bosch Professional Power Tools
Number of displays: 4,500
P-O-P company: Marketing Support Inc., Chicago
Distribution: Industrial distributors
Introduction: March 1995
Duration: Temporary
Construction: Paper, cardboard
Posters, counter cards and a countertop ballot box will promote the Bosch Pro Challenge & Sweepstakes to contractors and distributors this summer.

Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers

Client: G. Heileman Brewing Co.
Product: Rainier beer
P-O-P company: Two-O-Six Marketing, Portland, Ore.
Distribution: On- and off-premise locations
Construction: Printed, easel back cardboard
Introduction: June 1994