Games/ Contests/ Sweepstakes

Product: Coors and Coors Light beer
P-O-P company: The Integer Group, Lakewood, Colo.
Distribution: Off- and on-premise accounts
Introduction: May 1999
Duration: Temporary
Construction: Corrugated, cardstock, vinyl
Display set-up: Retail staff
This year's "Blast of Cash III" sweepstakes program from Coors Brewing Co. adds celebrity power through the presence of spokesmodel Tyra Banks on a 6-foot standee.

Product: Lynco brand foot orthotics
Number of displays: 500
P-O-P company: Josephson Wohlers Blut Inc., Parsippany, N.J.
Distribution: Podiatrist offices, sporting goods stores, pharmacies
Introduction: February 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Apex Foot Health Industries has introduced a floorstand to promote an ongoing monthly sweepstakes program and to draw more attention to its upscale orthotics line.