Miller Lite Super Bowl Party Case Card
Client: Miller Brewing Co., Milwaukee
Introduction: January 2004
Distribution: On- and off-premise
Comments: It's all about the Super Bowl party, and Miller knows it. Its promotion includes a sweepstakes to win Sony TVs and partners up with snack essentials -- Hormel Chili, Chi Chi's Salsa/Herdez Salsa, Dean's Dip and Hefty garbage bags. The on- and off-premise P-O-P includes standees, counter cards, pennant strings and banners. Some displays feature ESPN commentators Chris Berman and Tom Jackson.
