Displays & Signs

Client: Nioxin Research Labs, Lithia Springs, Ga.
Product Promoted: Hair products
Objective: To firmly establish the Nioxin brand in on-premise locations in an upscale manner and to obtain permanent product placement while establishing the Nioxin identity. The units were designed to be freestanding, movable and flexible enough to hold the entire product line.
Introduction: July 1999
Number of Displays: 1,500

Client: Candle Corp. of America, Des Plaines, Ill.
Products Promoted: Candles and related accessories
Objective: To provide a temporary display vehicle that merchandises up to 1,100 pieces of various products; to create a structurally sound display that can support up to 1,350 pounds; and to design a unit that offers multiple product options for retailers based on differing classes of trade and price points.
Introduction: September 1999
Number of Displays: 500

Product: Natural beef jerky
Number of displays: 40,000
P-O-P company: Willamette Industries Inc., Minneapolis
Introduction: February 2000
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Jack Link's Beef Jerky Link Snacks is achieving strong sales with the introduction of its Rusty Wallace NASCAR-related beef jerky products in a prepacked floorstand that offers bold graphics of the driver and his car.

Client: Perrier Group, Greenwich, Conn.
Products Promoted: Perrier branded waters
Objective: To design an endcap merchandiser that can display multiple cases of various Perrier water products and make the product easily accessible to shoppers. The client wanted a unit that could hold more than 500 pounds of water safely and establish an image for the Perrier name.
Introduction: May 1999
Number of Displays: 1,000

Marketing program includes displays offering DC Comics magazines

Client: Estee Lauder, New York
Product Promoted: Prescriptives Project Beige Tester
Objective: Project Star Magic was created as a new concept this year, and was designed to attract consumers by using highly reflective holographic foil. This unit, which can be used in both national and international markets, contains three drawers that hold the makeup and lipstick products to keep the units clean and encourage customer sampling.
Introduction: November 1999
Number of Displays: 1,000