Cross-Merchandising

Retailer: Martin's
Location: Batavia, NY

Retailer: Acme
Location: Bensalem, PA

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: January 2006
Product(s) Promoted: Snacks
Distribution: Supermarkets
Intended Length of Use: 3 years
Size of Run: 12,000
Dimensions (H x D x W): 56" x 18" x 36"
Weight: 65 lbs.
Producer: United Displaycraft, Des Plaines, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Draft/Brown-Forman, Chicago, IL
Introduction: October 2005
Product(s) Promoted: Jack Daniel's Tennessee Whiskey and Coca-Cola
Distribution: On-premise accounts nationwide
Intended Length of Use: 3+ years
Size of Run: 100
Dimensions (H x D x W): 12.5" x 5" x 25"
Weight: 6 Ibs.
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: American Suzuki Motor Corp., Brea, CA
Introduction: May 2005
Product(s) Promoted: Motorcycle apparel and accessories
Distribution: Motorcycle dealerships
Intended Length of Use: 3 years
Size of Run: 500
Dimensions (H x D x W): 78" x 43" x 43"
Weight: 200 lbs.
Producer: Cornerstone Display Group, San Fernando, CA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Johnsonville/Perfection Bakeries, Fort Wayne, IN
Introduction: December 2005
Product(s) Promoted: Aunt Millie's Deli Buns and Rolls and Johnsonville Brats
Distribution: Meijer, Marsh, Kroger
Intended Length of Use: 6 weeks
Size of Run: 500
Dimensions (H x D x W): 62" x 18" x 25"
Producer: John Barnes & Co/Prentice Products, Chicago, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: February 2006
Product(s) Promoted: Nilla Wafers and bananas
Distribution: Supermarkets
Intended Length of Use: 3 years
Size of Run: 1,000
Dimensions (H x D x W): 75" x 22" x 22"
Weight: 40 lbs.
Producer: United Displaycraft, Des Plaines, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Dial Corp., Scottsdale, AZ
Introduction: May 2005
Product(s) Promoted: Assorted Dial Products
Distribution: Supermarkets nationwide
Intended Length of Use: 1 month
Size of Run: 4,000
Dimensions (H x D x W): 6' x 1'10" x 1'10"
Weight: 260 lbs. (with product)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: February 2006
Product(s) Promoted: Nabisco cookies and crackers
Distribution: Supermarkets
Intended Length of Use: 3 years
Size of Run: 1,400
Dimensions (H x D x W): 54" x 17.5" x 24"
Weight: 60 lbs.
Producer: United Displaycraft, Des Plaines, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?