Coupons/ Rebates/ Pricing

Product: Smirnoff vodka
Materials/Processes involved: Pole topper with vacuum-formed "head", glasses, cassette player, earphones and fabric bandana.
Marketing objectives: Secure floor space after holiday with the Easter Island head transformed into "Rocky" wearing headphones. The cassette player is a consumer offer item.
Producer company: Ultimate Display Industries, Jamaica, N.Y.

Product: Finale Weed & Grass Killer and Today's Homeowner magazine
Number of displays: 3,000
P-O-P companies: Ferrare & Fleming Advertising (co-designer), Plymouth Meeting, Pa.; Phoenix Display and Packaging Corp. (co-designer and manufacturer), West Deptford, N.J.
Distribution: Lawn & garden and hardware stores
Introduction: March 1997
Duration: Semipermanent
Construction: Corrugated; acrylic pocket; skirted pallet; four-color header

SmithKline Beecham Defines the Future of Newest Category