Category Management

Value, local relevance, in-store discovery and technology shape the shopping experience at the East Coast cooperative.

From cross-category collaboration to connected commerce, the upcoming Path to Purchase Institute event will examine how brands and retailers are rethinking the shopper experience.

Recent research finds half of shoppers are avoiding products with front-of-package warnings.

An IAB-Grocery TV survey found that scale, measurement and cross-functional ownership remain barriers to greater investment. 

The Chicago-born grocer blends fresh food, local discovery, specialty departments and Kroger-scale capabilities to create a distinctive shopping experience.

The Path to Purchase Institute is proud to announce the winners of its 11th annual Women of Excellence Awards.

The retailer is making sharper decisions about what earns space on its sales floor, reallocating room from legacy categories to faster-growing areas such as functional coffee, collectibles and wearable technology.

The Path to Purchase Institute's latest members-only report spotlights winning displays, signs and endcaps in the sparkling wine category.

The Kentucky-based spirits supplier will use the platform to plan, order, track and measure POS activity across its portfolio of brands.

Leaders from Hershey and Chobani share how they are partnering with retailers to rethink assortment, improve on-shelf availability and use data to make faster decisions.

A member-exclusive report on Target’s strategy to win the modern shopper through exclusive partnerships, high-design store formats and elevated merchandising.

As health and wellness trends reshape shopping missions, Aspire Drinks offers insight into how retailers are rethinking assortment strategy, shelf organization and innovation cycles.