Ahold USA Takes its Pricing Prowess to the Next Level

Ahold USA is deploying a next-gen pricing solution across its banners to align pricing with changing consumer demand. The grocery giant selected Revionics Price Suite for price optimization, embodying their commitment to adopting leading technology to drive bottom-line business results and better serve their customers.“Revionics will help Ahold USA brands deliver on their ‘better place to shop’ promise,” said Nick Bertram, senior vice president of merchandising at Ahold USA. “Our brands will leverage Revionics Price Suite to better align pricing with their customer preferences in their diverse and growing customer base while delivering powerful business impact.”In selecting Revionics, Peapod and Ahold USA’s retail brands, including Stop & Shop, Giant Landover, and Giant/Martin’s, each plan to deploy the Price Suite. Initially the deployment focus will be on center store and perishables, supporting each brand’s innovation and leadership in fresh categories. “Ahold USA businesses continue to deliver on their commitment to make life a little easier, healthier and more affordable for everyone, and we are proud to partner with them to make that goal a success,” said Marc H. Hafner, Revionics’ chairman and CEO. “We are very pleased to welcome Ahold USA brands to our growing worldwide customer base.”P2PI Note: Analytical data provided by Austin, Texas-based Revionics' software helps retailers optimize pricing while taking the competitive landscape into account. Ahold is the latest major retailer to partner with Revionics, joining others such as BJ's, Michaels, Dick’s Sporting Goods and Cabela’s.

Ahold USA Takes its Pricing Prowess to the Next Level

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