Conagra Brands

Mars Inc.’s brand ran a movie night purchase incentive with Amazon for the fourth year in a row.

Unilever tied in to Lent this year by running a bulk-purchase incentive on its meatless SKUs at Meijer. 

​​​​​​​Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.

This year marks Bob Waibel’s 45th year in the industry, having spent time on both the CPG and agency sides of the business. He is the senior director of commerce marketing at Conagra Brands.

This year’s inductees are executives from Conagra Brands, Crayola and Ulta Beauty.

Kroger has united fellow sponsors of the International Chili Society’s World Championship Chili Cook-off for a “Chili Your Way” campaign.