Recent research from Skai indicated that commerce ads across retail media and social media grew substantially, while paid search spending focused more on services than goods.
NextUp’s Angelina Bice interviews the VP of learning and partner solutions on what she's learned from conversations inside some of the largest corporations, the work that still must done to reach equity and what’s on the horizon.
According to new survey results on the future of outcome-based metrics and tools for marketing effectiveness, 67% of CPG marketers said that return on ad spend (ROAS) is the most significant advertising performance indicator for their business today.