In the latter 1980s, product marketers were exposed to the fIrst wave of information made possible through the then-emerging technology of checkout scanning.
To cross-merchandise Schweppes Mixers and any premium liquor. Also, to gain permanent display space for Schweppes in liquor stores and supermarkets' liquor departments.
To pre-empt competition and gain increases in both sales volume and market share. The commanding size, unique design and placement in high-traffic areas of supermarkets provided retailers with a themed display.
Shoppers are getting "faxed" by Absolut vodka's display in liquor stores and supermarkets. Battery-powered motor raises and lowers "fax" through case card.
To gain distribution and merchandise a mature franchise, Ortho Lawn and Garden Products, into a new environment, supermarkets. This display system provided Ortho the look of a custom design at the cost of a stock display.