Packaged Beverages

Retail Category: Supermarket: Food
Display Type: Freestanding: Permanent
Client: Snapple Beverage Corp., White Plains, N.Y.
Producer: Mechtronics Corp., White Plains, N.Y.
Size of Run: 1,000
Comments: The wire shelf dividers on this display snap in and out easily. They can be arranged to fit four packs, 16-ounce bottles, 32-ounce bottles, and 64-ounce bottles in any desired way. The wire shelves also gravity feed the product, and the graphic panels on the display are interchangeable.

Product: Dr Pepper 20-ounce bottles
Number of displays: 3,000
P-O-P company: What's the Big Idea?, Plano, Texas
Distribution: Convenience stores
Introduction: May 2002
Duration: Temporary
Construction: Corrugated
Display set-up: Dr Pepper bottlers and regional sales managers
Marketers at Dr Pepper created this ceiling tile display to get extra attention for Dr Pepper in 20-ounce bottles and to pull the product away from the mainstream merchandising pieces in convenience stores.

Retail Category: Supermarket: Food
Display Type: In-line, Gondola or On-shelf
Client: Madden Communications, Wood Dale, Ill.
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 5,000
Comments: Kraft Foods wanted to create new merchandising vehicles for General Foods International Coffees products to secure secondary placements in-store. The displays needed to be permanent and space efficient.

Retail Category: Liquor
Display Type: Freestanding: Permanent
Client: KYK Marketing, Louisville, Ky.
Producer: Great Northern Corp. - Display Group, Racine, Wis.
Size of Run: 500
Comments: The objective of this permanent floor display was to promote Jack Daniel's through its popular association with the Jack & Coke mixed drink. By cross-merchandising both products, each gained a secondary location in the store.

Cold and satisfying...

Product: Odwalla organic juices
Number of displays: 10,000 danglers, shelf strips and product talkers
P-O-P companies: ABG (danglers), Mira Loma, Calif.; Empire Screen Printing (shelf strips), Onalaska, Wis.; Graphic West Printing (product talkers), Stockton, Calif.
Distribution: Supermarkets, convenience stores, natural foods stores, universities and health clubs
Introduction: August 2002
Duration: Semipermanent
Display set-up: Odwalla direct store distributors

Insight Express finds pet owners true to their brands, shoppers attuned to circulars