Moen Slatwall Display
Product: ChoiceFlo Filtering Faucet
Number of displays: Approximately 1,700 (first run)
Producer: VSG Industries, Cleveland
Distribution: Lowe's and Menards nationwide
Introduction: June 2007 (Lowe's); October 2007 (Menards)
Duration: Semipermanent
Construction: Styrene
Set-up: Third-party agency