The ChiperAds platform allows brands to leverage first-party data and advanced advertising tools that can help suppliers penetrate accounts they’re not in and grow sales with existing accounts through targeted digital campaigns.
In partnership with retail technology provider Swiftly, the parent company of Save Mart, Lucky and FoodMaxx debuts enhancements featuring more retail media touchpoints and capabilities.
More than double the reach of digital audiences, in-store media enables brand advertisers to reach shoppers at scale, and drives measurable conversion.
Beauty giant Coty is an early adopter of Vizit's AI image analytics software, which is monitoring and optimizing visual content effectiveness online across Coty's portfolio of brands.
Advertisers and agencies who work with the retailer's Member Access Platform can immediately buy sponsored product ads along with "campaign-enhancing" technologies using a self-service interface.
Sponsorcart technology allows CitrusAd brand and retail partners to launch video ad formats tied to corresponding SKUs for add-to-cart functionality on RMNs.
Paul Brenner, SVP of Retail Media and Partnerships at Vibenomics, discusses how Mood Media and Vibenomics have come together to lead in-store innovation.
Kevin Miller, the grocery retailer's CMO, discusses its new retail media shoppable video and livestream solution, and how to attract a younger shopper base.