A new partnership with NBCUniversal allows streamers to shop products inspired by season eight of "Below Deck Mediterranean" directly from Walmart.com during ad breaks.
P2PI's latest proprietary research looks at what draws shoppers into stores, how they respond to media activations and what motivates them to go from passive to active engagements.
"Sponsored TV" is a new self-service solution that enables both small and large brands to run ad campaigns on Freevee, Twitch and third-party Fire TV apps.
The HepsiAd overhaul was part of the company's strategy to extend its services beyond Hepsiburada's platform and offer its commercial and technological capabilities to other retailers.
The retailer will pilot smart vending machines that dole out free product samples and promote brand messaging via digital screens at 10 stores across the U.S.
Schick leveraged September's designation as Hispanic Heritage Month to launch an exclusive razor at Target designed by Afro-Latina visual artist and author Reyna Noriega.
Spark Foundry will join Brown-Forman for a session on the need for holistic planning and measurement, and how the spirits and wine manufacturer is future-proofing its organization.