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Member Spotlight (July-August 2022)
A snapshot of industry leaders from the P2PI member community: Public Label Agency and Chomps.
The State of Retail Media: Behind the Data
Research shows there’s a consolidation opportunity for retail media, says Criteo's Ryan Britton.
Activation Gallery: Pride Month
June marked the return of in-person Pride parades and celebrations across the U.S. after a two-year hiatus due to the COVID-19 pandemic.
P2PI LIVE Preview
Five reasons you should join us in Chicago this fall for our flagship event.
The State of Retail Media
We take the pulse of the current state of retail media with an online survey of CPG and durable goods professionals.
The Social Commerce Playbook
As marketers build out their social commerce strategies, here are five tips for brands to maximize their share of an industry estimated to hit $1 trillion in the next three years.
The New Consumer (July-August 2022)
A look at Gen Z’s loyalty, back-to-school shopping and the connection between ‘fueling’ and consumer spending.
Member Perspective: Effectively Navigating Privacy Regulations
Thought leaders from select Path to Purchase Institute partners give voice to the "Member Perspective."
Author’s Corner: ‘Gen Z 360’
A Q&A with Hana Ben-Shabat, a Gen Z expert who is helping to figure out how retailers can connect with this unique generation.
Budget Allocation Isn’t the Issue, It’s Measurement
As a lead-up to the Path to Purchase Institute's Retail Media Summit, Skai's Nich Weinheimer discusses retail media budget allocation and measurement.
Member Spotlight (May-June 2022)
A snapshot of industry leaders from the P2PI member community: The Coca-Cola Co. and The J.M. Smucker Co.
Partnership Built on Trust and Innovation
A Q&A with Beth Gross, director of business development & channel partnership at Yahoo and a speaker at the upcoming Retail Media Summit.
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