Alcohol

Client: Miller Brewing Co., Milwaukee
Introduction: March 2004
Size of Run: 30,000
Producer: Zipatoni Co., St. Louis (design); Madden Communications Inc., Wood Dale, Ill. (production)
Comments: Building on the success of SKYY Blue, new low-carb SKYY Sport from Miller made a splash in large retail formats with this 6-foot-tall corrugated replica of the SKYY Sport bottle.

Client: Halo Industries, Sterling, Ill.
Introduction: February 2004
Number of displays: 183
Producer: 3 Strikes Activation, Stamford, Conn.
Comments: St. Patrick's Day is big business for beer companies, and for on-premise locations the marketing space can be awfully tight. Guinness Draught grabbed an untapped area, rolling out satin chair covers. The covers also became collectibles.

Client: The Integer Group, Golden, Colo.
Introduction: April 2003
Number of displays: 384 (general market sign); 69 (gay and lesbian market)
Producer: Mechtronics, White Plains, N.Y.

Client: Miller Brewing Co., Milwaukee
Introduction: March 2004
Producer: Zipatoni Co., St. Louis (design); Madden Communications Inc., Wood Dale, Ill. (production)
Comments: 3-D table tents sport active, unconventional display graphics.

Client: Diageo, Stamford, Conn.
Introduction: October 2003
Producer: Colangelo Synergy Marketing, Darien, Conn.
Comments: Diageo rolled out a $157 million marketing campaign including P-O-P, TV, public relations and additional marketing to support a new bottle and brand look for Smirnoff Ice. The company spent more than $1 million on P-O-P, including on-premise displays such as glorifiers, electrostatic pieces, table tents, napkin holders, shakers, coasters and condiment trays.

Client: The Integer Group, Golden, Colo.
Introduction: April 2003
Number of displays: 257
Producer: Mechtronics, White Plains, N.Y.
Comments: This sign reacts along with fans after a game-winning field goal. It uses sound sensors to activate LED lights as the noise increases. The louder the noise, the faster the lights flash.

Display is newest element in campaign to gain recognition for distillery's diverse, lesser-known regional spirits lines