Alcohol

Product: Bolla Italian Wine
Number of displays: 400 of each
Producers: PriceWeber, Louisville, KY (design); Coastal Woodworks and Display, Nobleboro, ME (production)
Distribution: Specialty retailers and supermarkets
Introduction: May 2004
Duration: Permanent
Construction: Wood, metal, casters
Comments: This two-shelf rack is one of several pieces to support Bolla's new campaign.

Familiar "Tool Times" model helps attract male DIY-ers

Product: Bolla Italian Wine
Number of displays: 400 of each
Producers: PriceWeber, Louisville, KY (design); Coastal Woodworks and Display, Nobleboro, ME (production)
Distribution: Specialty retailers and supermarkets
Introduction: May 2004
Duration: Permanent
Construction: Wood, metal, casters
Comments: This three-shelf rack, one of several pieces to support Bolla's new campaign, has side shelves for cross-merchandising such items as olive oil.

Product: Bolla Italian Wine
Number of displays: 400 of each
Producers: PriceWeber, Louisville, KY (design); Racks Inc., San Diego (production)
Distribution: Specialty retailers and supermarkets
Introduction: May 2004
Duration: Permanent
Construction: Wood, metal, casters
Comments: This metal rack featuring casters for easy mobility is one of several pieces to support Bolla's new campaign.

Client: Brown-Forman Corp., Louisville, KY
Introduction: February 2005
Distribution: Off-premise accounts
Producers: Baird Displays Inc., Milwaukee (stand-up display); Cardinal Printing Co., New Albany, IN (case cards)
Comments: Brown-Forman teamed with Black & Decker for its traditional "Tool Times" promotion. This year, consumers have the opportunity to purchase the Early Times-branded workbench, which is part of the display shown here.