Alcohol

Client: Pernod Ricard, USA, Purchase, NY
Product(s) Promoted: Absolut Vodka
Distribution: Liquor Stores
Number of Stores: 134
Production Run Quantity: 134
Introduction: 7/1/09
Intended Duration: 13 weeks
Dimensions (H x W x D): 65" x 71" x 12"
Weight: 30 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: Marketing Drive, Norwalk, CT

Design of the Times 2010 Contest Declaration

Client: Heineken USA, White Plains, NY
Product(s) Promoted: Heineken and Heineken Light
Distribution: Mass Merchants
Number of Stores: 750
Production Run Quantity: 750
Introduction: 2/1/10
Intended Duration: 2-3 months
Dimensions (H x W x D): 84" x 48" x 36"
Weight: 20 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: The Display Connection Inc., Moonachie, NJ

Design of the Times 2010 Contest Declaration

Client: Pernod Ricard, USA, Purchase, NY
Product(s) Promoted: Absolut Vodka
Distribution: Liquor Stores
Number of Stores: 2,137
Production Run Quantity: 2,137
Introduction: 10/1/09
Intended Duration: 13 weeks
Dimensions (H x W x D): 92" x 74" x 27"
Weight: 14 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: Marketing Drive, Norwalk, CT

Design of the Times 2010 Contest Declaration

Client: Anheuser-Busch InBev, St. Louis, MO
Product(s) Promoted: Budweiser family of brands
Distribution: Supermarkets and liquor stores nationwide
Number of Stores: 4,250
Production Run Quantity: 4,250
Introduction: 11/1/09
Intended Duration: 6-8 weeks
Dimensions (H x W x D): 13" x 36" x 48"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Meyers, Minneapolis, MN

Design of the Times 2010 Contest Declaration

Client: Diageo North America, Norwalk, CT
Product(s) Promoted: Smirnoff, Captain Morgan, Jose Cuervo, Baileys, Tanqueray, Ketel One, Johnnie Walker, Crown Royal
Distribution: 39 States
Number of Stores: 500
Production Run Quantity: 500
Introduction: 2/1/08
Intended Duration: 30-90 days
Dimensions (H x W x D): 80" x 24" x 27"
Weight: 24 lbs.
Budget Category (U.S.): More than $1,000 (display only)
Producer: Diageo North America, Norwalk, CT

Client: Mike's Hard Lemonade, Seattle, WA
Product(s) Promoted: Margarita by Mike's
Distribution: Supermarkets
Number of Stores: 2,000
Production Run Quantity: 645
Introduction: 3/1/10
Intended Duration: 6 months
Dimensions (H x W x D): 72" x 109" x 27"
Weight: 13 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Alcone Marketing, Irvine, CA

Design of the Times 2010 Contest Declaration

Client: Anheuser-Busch InBev, St. Louis, MO
Product(s) Promoted: Budweiser family of brands
Distribution: Supermarkets and liquor stores nationwide
Number of Stores: 1,621
Production Run Quantity: 1,621
Introduction: 5/15/10
Intended Duration: 6-8 weeks
Dimensions (H x W x D): 27" x 49" x 51"
Weight: 8 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Meyers, Minneapolis, MN

Design of the Times 2010 Contest Declaration

Client: Madden Communications for MillerCoors, Wood Dale, IL
Product(s) Promoted: Miller Chill, Blue Moon, Killians, MGD64, Peroni, Groelsch, Pilsner Urquell
Distribution: Supermarkets
Number of Stores: 200
Production Run Quantity: 500
Introduction: 3/15/10
Intended Duration: 45-60 days
Dimensions (H x W x D): 66" x 24" x 24"
Weight: 5 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Baird Display, Waukesha, WI

Client: MillerCoors Brewing Company, Chicago, IL
Product(s) Promoted: Coors Light
Distribution: Off-premise retailers
Number of Stores: 1,700
Production Run Quantity: 1,731
Introduction: 11/1/09
Intended Duration: 44 days
Dimensions (H x W x D): 72" x 54" x 36"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: The Integer Group, Lakewood, CO

Design of the Times 2010 Contest Declaration

Client: Heineken USA , Lancaster, PA
Product(s) Promoted: Heineken Beer in Multiple Packages
Distribution: Supermarkets
Production Run Quantity: 1,125
Introduction: 12/29/09
Intended Duration: 30 days
Dimensions (H x W x D): 85" x 60" x 12"
Weight: 15 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Baird Display, Waukesha, WI

Design of the Times 2010 Contest Declaration