• Column: History in the Remaking

    I remember my path to purchase history fairly well, so I don’t have to worry about repeating it.
  • The Shecession, and Where We Must Go

    It’s officially been christened – 2020 is the year of the “Shecession.” 
  • Column: Empowered Women Empower Women

    The gathering of women, and certainly business leaders such as those we honored during the Women of Excellence Awards ceremony, is how we’re going to make a difference and change the paradigm – by showing up, sharing our stories and putting our heads and hearts together to work toward true equality
  • Female CEOs: More Is Not Enough

    When I heard the news that Citigroup had become the first major financial institution in the U.S. to name a woman, Jane Fraser, as its CEO, I was thrilled. These “firsts” – the women who are first through the door of the top office in their industry – are always a cause for celebration. 
  • Column: Flattening the Funnel

    I am writing this Editor’s Note just after concluding the all-new, all-virtual Path to Purchase Digital Expo.
  • Column: Keeping Up With the Times

    If there is a single image that, for me, aptly illustrates the seismic changes currently taking place in our industry, it’s a shelf talker I noticed at Stop & Shop in early September.
  • Supporting Women of Color

    NEW offers various resources in this unprecedented time
  • Column: An Update on 'SM2'

    I wanted to use this month’s Editor’s Note to provide an update on a special industry initiative first mentioned here in August.
  • Column: Something to Shake a Stick At

    No one has ever accused me of having sophisticated tastes. Neither has anyone ever mistaken me for an intellectual.
  • Elevating the Latina Experience

    Though the Latina community spans many cultures and languages, we found common ground in how it is perceived by non-Latinx co-workers, as well as how they want to shape their experience going forward.
  • Column: Silver Linings & Gold Standards

    It’s more than a little ironic that the importance of shopper marketing has been elevated during a national pandemic that severely limited the ability for brands to execute in brick-and-mortar stores.
  • Column: Innovation, By Chance

    Anyone looking for a silver lining in the unprecedented upheaval the retail industry has undergone in the last few months need look no further than our report titled "The Future Unfolding."