Viewpoint

Here are strategies for brands to drive organic volume growth and less sticker shock at the shelf.

A year after Lowe’s launched its retailer media network in partnership with CitrusAd and Criteo, P2PI caught up with executives from Lowe's and Criteo.

NextUp’s 2022 Executive Forum provided plenty of learnings and takeaways for women in the workplace.

NextUp’s Angelina Bice interviews the program manager of learning and development and on her experience as an industrial-organizational psychologist and leadership development.

A Q&A with Beth Gross, director of business development & channel partnership at Yahoo and a speaker at the upcoming Retail Media Summit.

Publicis Group's Jason Goldberg discusses retail media measurement, budgeting and the not-so-endless shelf.

NextUp’s Angelina Bice interviews the VP of learning and partner solutions on what she's learned from conversations inside some of the largest corporations, the work that still must done to reach equity and what’s on the horizon.

We pick the brains of Meta’s Edlynne Laryea and Matthew Sharp ahead of their May 18 Future Forward presentation.

EY's Alison Medina discusses Gen Z and their growing importance and influence in the market today ahead of her keynote address at the Path to Purchase Institute's Future Forward conference.

Marketers must keep pace with shopper preferences while keeping watch over private label.

We know how important allies are to advancing women’s equity, says the Network of Executive Women's Karen Jones.

In this monthly series, thought leaders from select Path to Purchase Institute partners give voice to the member perspective.