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The State of Retail Media
We take the pulse of the current state of retail media with an online survey of CPG and durable goods professionals.
10 Trends Shaping the Future of Consumer Engagement
We present a roadmap to the future of retail, adapted from Wunderman Thompson Intelligence’s “The Future 100: 2022” report.
In-Store Experience: 7-Eleven’s Evolution Store
The convenience store chain reimagines the brick-and-mortar experience at concept locations across the country.
The New Consumer (July-August 2022)
A look at Gen Z’s loyalty, back-to-school shopping and the connection between ‘fueling’ and consumer spending.
Member Perspective: Thinking Outside the Box
Thought leaders from select Path to Purchase Institute partners give voice to the "Member Perspective." This time, hear from T&G Global's Jen Lessner.
REGGIE Awards: Excellence in Activation
Best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards.
Solutions & Innovations: E-Commerce & Beyond
A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
Activation Gallery: Pride Month
June marked the return of in-person Pride parades and celebrations across the U.S. after a two-year hiatus due to the COVID-19 pandemic.
Category Closeup: Looking Good
We dive into all things beauty — from online to in-store — with Lianna Cabrera Tonner of L’Oreal Paris Cosmetics.
‘Wake Up & Makeup’
E.l.f., Dunkin’ partner to deliver ‘OMG moment’ — first online and then at Ulta, with a collection inspired by Dunkin’s doughnut boxes and iconic logo.
Author’s Corner: ‘Gen Z 360’
A Q&A with Hana Ben-Shabat, a Gen Z expert who is helping to figure out how retailers can connect with this unique generation.
Member Perspective: Effectively Navigating Privacy Regulations
Thought leaders from select Path to Purchase Institute partners give voice to the "Member Perspective."
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