Field Reports

Pathmark is running an account-specific sweepstakes overlay to Pepsi- Cola's Billion Dollar Giveaway contest.

Rite Aid kicked off the summer flight of its year-long Glam Camp campaign this month with a sweepstakes featuring a grand-prize sporting equipment package.

Tops Markets joins with Procter & Gamble for an extended Father's Day sweepstakes offering a trip to see a Major League baseball game.

Giant Eagle this week launched an overlay to Snapple Beverage Corp.'s national "Yard Sale" continuity program.

King Soopers, a division of Kroger Co., is hosting its third-annual Sooper Kids Soccer Challenge through July 12.

Walgreens is teaming with Procter & Gamble to offer two movie tickets to customers who purchase $20 worth of P&G products.

Kraft/Nabisco's Planters brand is digging into 7-Eleven this summer with a display program cross-merchandising nuts with beverages, one of the c-store chain's highest-volume categories.

Albertsons is partnering with Kimberly-Clark and Pfizer on a mail-in offer for two free children's books from the PBS network.

Albertsons has signed a multi-year deal making Toys "R" Us its exclusive toy supplier to all of its 2,300 stores. The pact includes branded Toys "R" Us Toy Box " store-within-a-store departments in more than 1,000 locations, and smaller in-line sections in the rest.

Wal-Mart Stores Inc. entered new territory last weekend by opening its first-ever mall store, in Massapequa, NY. The 131,000-square-foot store takes over anchor space formerly occupied by a Stern's department store.

Supermarkets that try to squeeze in as many products and promotions as possible must be aware that too many messages or brands will only confuse shoppers.

7-Eleven is leveraging tie-ins from foodservice partners PepsiCo and Kraft/Nabisco this month to turn its convenience stores into the stomping grounds for Universal Pictures'