Field Reports

TROY, Mich., July 25, 2003 -- Kmart Management Corporation (NASDAQ: KMRT) today announced the launch of its 2003 back-to-school season with an advertising campaign featuring Vaughn Lowery, best known for his Boxer Boogie in the Company's popular JOE BOXER commercials.

Drugstores shifted back-to-school marketing into high gear this week, with Walgreens, Eckerd and Rite Aid all adding promotional overlays to merchandising activities that began in early July.

Staples, Inc., (Nasdaq:SPLS) will officially launch its national back-to-school season next week, with a new commercial and a host of in-store initiatives designed to make it easy to shop for school supplies.

Meijer is getting even cozier with Procter & Gamble through an online informational program featuring imagery also being used in the mass merchandiser's laundry care aisle.

Two of Kellogg Co.'s best-known characters began visiting Giant Eagle supermarkets this week on a two-week mobile-marketing blitz of 48 stores.

Supermarket chain Stop & Shop gets a boost in New England from Clorox Co.'s Scoop Away cat litter through a co-equity FSI.

Best Buy this week takes its Reward Zone loyalty program nationwide to all 546 stores.

Wal-Mart launched the much-heralded Levi Strauss Signature jeans line this week in typical fashion: with little in-store fanfare or advertising -- but plenty of price-focused merchandising.

Ralphs supermarkets this week continues sending its customers away by launching a sweepstakes offering four grand-prize vacation packages.

Price Chopper supermarkets this week plays along with General Mills' in-pack giveaway of CD-ROM games by offering an account-specific sweepstakes.

Drugstore chain Eckerd this month takes the spotlight as exclusive retail partner for a sweepstakes tied to New Line Cinema film The sweeps teams Eckerd with beauty care brand Neutrogena, along with New Line and

Pathmark this month continues a recent event marketing focus by hosting activities in conjunction with Radio Disney.