Miller MGD Music Guitar Neon
Retail Category: Eating/Drinking Establishments
Display Type: Permanent Signage
Client: Madden Communications, Wood Dale, Ill.
Producer: Everbrite Inc., Greenfield, Wis.
Size of Run: 1,225
Comments: Targeting 21- to 27-year-olds at music-oriented on-premise accounts, the MGD music guitar links imagery of a vacuum-formed guitar with a bright white neon MGD logo.