Home centers and building supply stores offer tremendous potential for interactive displays. Customers are eager for information on products, projects and home remodeling ideas.
The effect of displays on sales of identical products will vary widely, depending on the class of trade. That is the broad conclusion of recently released data from Information Resources Inc.
In the latter 1980s, product marketers were exposed to the fIrst wave of information made possible through the then-emerging technology of checkout scanning.