Rite Aid tied in to Procter & Gamble’s Jan. 28 brandSaver drop with two features in its concurrent circular activating the manufacturer's sponsorship of the 2018 Winter Olympics and offering "World Class Savings."
Rite Aid tied in to Johnson & Johnson's Jan. 7 "Healthy Essentials" FSI event with a feature in its concurrent circular directing shoppers to the more than $30 worth of coupons (depending on the market) in Sunday newspapers and delivering an exclusive $2 coupon for Visine.
Rite Aid tied in to Procter & Gamble's Dec. 31 brandSaver FSI event with a feature in its concurrent circular offering loyalty cardholders $3 off a future trip with purchase of $15 worth of Febreze, Cascade or Swiffer.
Rite Aid tied in to Procter & Gamble’s Nov. 26 brandSaver drop with a front-page feature in its concurrent circular offering loyalty cardholders 1,000 Plenti points (worth $10.00) with a $30 purchase of Tide, Charmin, Bounty, Olay or Vicks DayQuil.