Mondelez International

Rite Aid kept Super Bowl marketing short and sweet in the weeks leading up to the National Football League's game on Feb. 3.The retailer devoted the back page of its Jan.

Great Atlantic & Pacific Tea Co. undertook the standard feature-and-display formula to promote relevant products in the lead-up to the National Football League's Super Bowl on Feb. 3.The supermarket operator's various chains kicked off the season during the week of Jan.

Kroger played down "Big Game" messaging before the National Football League's Super Bowl last month but kept the bulk-purchase incentive that drives most of it seasonal programs front and center.The retailer largely dispensed with the unifying "Game Day Greats" merchandising theme it has used in re

CVS/pharmacy used a proven purchase incentive backed by manufacturer-supplied merchandising to promote football party needs in the weeks leading up to the National Football League's Super Bowl.

Mondelez International's Oreo promoted a "Cookie vs. Creme" sweepstakes awarding $100,000. Consumers enter on the brand's website or by text from Feb. 1 through March 22.

Safeway tapped into the National Football League's Super Bowl this year by presenting various incentive offers and meal solutions.

Family Dollar kept themed marketing mostly in the digital realm last month as it tapped into the National Football League's Super Bowl.The dollar store chain ramped up its seasonal marketing compared with 2012 (see "Family Dollar's Super …" in Related Articles) by showcasing themed promotions on fa

Walmart activated its longstanding "Game Time" platform in the weeks leading up to the National Football League's Super Bowl to promise shoppers "More Kick-off for your money."

Supervalu brought back a company-wide "Game On" program last month to tap into the National Football League's Super Bowl on Feb. 3.

Target ran a stand-alone insert one week before Super Bowl Sunday that tapped into its own "Everyday Collection" ad campaign (see "Target Makes ..." in Related Articles) as well as the National Football League game.One side of the two-page insert depicted a model wearing eye black and holding a bot

Delhaize America's Hannaford united 14 manufacturers for a "Football Frenzy" campaign in preparation for the National Football League's Super Bowl on Feb. 3.A special section of hannaford.com presented the partners in a mixed list of corporate and brand logos.