Kraft Heinz

The best retail-focused campaigns from Event Marketer magazine's 2005 Ex Awards

Client: Nabisco, a div. of Kraft Foods NA, East Hanover, NJ
Introduction: June 1, 2004
Size of Run: 60,000
Distribution: Supermarkets
Dimensions (H x W x D): 67" x 30" x 20"
Weight: 60 lb.
Producer: Marketing Drive, Chicago, IL

Client: Madden Communications Inc. for Kraft Foods, Wood Dale, IL
Introduction: February 15, 2005
Size of Run: 800
Distribution: Supermarkets
Dimensions (H x W x D): 6'2" x 20" x 20"
Weight: 21 lb.
Producer: Alliance, a div. of Rock-Tenn Co., Burr Ridge, IL

Client: Madden Comunications Inc. for Kraft, Wood Dale, IL
Introduction: November 10, 2004
Size of Run: 12,180
Distribution: Supermarkets
Dimensions (H x W x D): 7' x 9' x 3'
Weight: 100 lb.
Producer: Temple-Inland Display & Packaging, Indianapolis, IN

Client: Nabisco, a div. of Kraft Foods NA, East Hanover, NJ
Introduction: June 1, 2004
Size of Run: 35,000
Distribution: Supermarkets
Dimensions (H x W x D): 18" x 5" x 0"
Weight: 1 lb.
Producer: Marketing Drive, Chicago, IL

Client: Kraft Foods, Wood Dale, IL
Introduction: August 12, 2004
Size of Run: 2,200
Distribution: Supermarkets
Dimensions (H x W x D): 1' x 2' x 1'
Weight: 1 lb.
Producer: New Dimensions Research Corp., Melville, NY

Client: Madden Comunications Inc. for Kraft, Wood Dale, IL
Introduction: May 15, 2005
Size of Run: 10,655
Distribution: Supermarkets
Dimensions (H x W x D): 5' x 2' x 5'
Weight: 55 lb.
Producer: Temple-Inland Display & Packaging, Indianapolis, IN