Kraft Heinz

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: January 2006
Product(s) Promoted: Nabisco cookies and crackers
Distribution: Mass merchants nationwide
Intended Length of Use: 4 weeks
Size of Run: 7,500
Dimensions (H x D x W): 76" x 39" x 58"
Weight: 68 Ibs.
Producer: Smurfit-Stone Display & Graphics Group, Jackson, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Kraft Foods Inc., Northbrook, IL
Introduction: March 2006
Product(s) Promoted: Rising Crust Pizza, Thin Crispy Crust Pizza, Half and Half Pizza.
Distribution: Supermarkets nationwide
Intended Length of Use: 4 to 6 Weeks
Size of Run: 6,250
Dimensions (H x D x W): 6' x 10.5" x 3'
Weight: 4.5 lbs.
Producer: Marketing Drive, Chicago, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications for Kraft, Chicago, IL
Introduction: September 2005
Product(s) Promoted: Nabisco cookies and crackers
Distribution: Supermarkets nationwide
Intended Length of Use: 4 to 6 weeks
Size of Run: 10,000
Dimensions (H x D x W): 6' x 6' x 3'
Weight: 72 lbs.
Producer: Temple-Inland, Chicago, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: December 2005
Product(s) Promoted: Nabisco cookies and crackers
Distribution: Mass merchants nationwide
Intended Length of Use: 4 weeks
Size of Run: 11,500
Dimensions (H x D x W): 78" x 38" x 65"
Weight: 55 Ibs.
Producer: Smurfit-Stone Display & Graphics Group, Jackson, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Retailer: Kmart
Location: White Plains, NY

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Location: Bensalem, PA

Retailer: Publix
Location: Orlando, FL

Retailer: Publix
Location: Orlando, FL