'The Hub:' Ringing Up Retail More media dollars are flowing to retail, but how can marketers be sure their money is well spent? Nabisco Stretches its Spider Legs 'Pirates of the Caribbean: Dead Man's Chest' Release Campaign A case study from the Promotion Marketing Association's 2007 Reggie Awards DiGiorno Hangs Around College Basketball Sweetbay Butcher Shop Retailer: Sweetbay Supermarket Location: Fort Myers, FL Nabisco 'Spider-Man 3' Floorstand Oreo Milk Carton Floorstand Retailer: Albertsons Location: Las Vegas Nabisco 'Spider-Man 3' Side Panel DiGiorno Final Four Freezer Cling Retailer: Kroger Location: Toledo Wal-Mart Snack Four-Way First Previous 307 308 309 310 311 Next Last