Kraft Heinz

Client: Kraft Foods, Northfield, IL
Product(s) Promoted: Crystal Light Drink Mixes
Distribution: Supermarkets, mass merchants, pharmacy retailers
Number of Stores: 4,000
Production Run Quantity: 5,000
Introduction: 1/1/10
Intended Duration: 1-3 months
Dimensions (H x W x D): 60" x 18" x 15"
Weight: 43 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: The Strive Group, Cincinnati, OH

---

Design of the Times 2010 Contest Declaration

Client: Kraft Foods, East Hanover, NJ
Product(s) Promoted: Kraft Portfolio of C-Store Products
Distribution: Convenience Stores
Number of Stores: 4,000
Production Run Quantity: 4,000
Introduction: 1/1/10
Intended Duration: 3 years
Dimensions (H x W x D): 9" x 11" x 6"
Weight: 3 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: United Displaycraft, Des Plaines, IL

---

Design of the Times 2010 Contest Declaration

Client: Kraft Foods, East Hanover, NJ
Product(s) Promoted: Ritz, Triscuit, Wheat Thins, Chips Ahoy!, Velveeta, A.1., Bull's Eye BBQ, Grey Poupon, Mayonnaise, Miracle Whip, Salad Dressing, Kool-Aid, Crystal Light
Distribution: Supermarkets
Number of Stores: 5,000
Production Run Quantity: 7,000
Introduction: 5/22/10
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 60" x 68" x 30"
Weight: 35 lbs.
Budget Category (U.S.): $101 - $150 (display only)

Client: Kraft Foods, Northfield, IL
Product(s) Promoted: Crystal Light Pure Fitness Drink Mix
Distribution: Supermarkets, mass merchants, pharmacy retailers
Number of Stores: 5,500
Production Run Quantity: 7,000
Introduction: 1/15/10
Intended Duration: 1-3 months
Dimensions (H x W x D): 60" x 19" x 16"
Weight: 31 lb.
Budget Category (U.S.): $26 - $50 (display only)
Producer: The Strive Group, Cincinnati, OH

---

Design of the Times 2010 Contest Declaration

Client: Kraft Foods, East Hanover, NJ
Product(s) Promoted: Kraft Portfolio of C-Store Products
Distribution: Convenience Stores
Number of Stores: 5,000
Production Run Quantity: 5,000
Introduction: 1/1/10
Intended Duration: 3-5 years
Dimensions (H x W x D): 56" x 36" x 20"
Weight: 95 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: United Displaycraft, Des Plaines, IL

---

Design of the Times 2010 Contest Declaration

Client: Walmart Stores Inc., Bentonville, AR
Product(s) Promoted: CapriSun, LifeWater, Oreo, Keebler Cookies, Cheetos, Quaker Granola Bars
Distribution: Walmart
Number of Stores: 2,500
Production Run Quantity: 2,500
Introduction: 4/2/10
Intended Duration: 2 months
Dimensions (H x W x D): 90" x 42" x 165"
Weight: 100 lbs.
Budget Category (U.S.): More than $1,000 (display only)
Producer: New Creature Holdings Inc., Rogers, AR

Client: Kraft Foods, East Hanover, NJ
Product(s) Promoted: Ritz, Triscuit, Wheat Thins, Planters, Velveeta, A.1. Steak Sauce, Kraft Mayonnaise, Kraft Dressing
Distribution: Supermarkets
Number of Stores: 5,000
Production Run Quantity: 11,000
Introduction: 1/9/10
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 75" x 29" x 39"
Weight: 29 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Temple Inland and Eastwest MG, Indianapolis, IN

Retailer: Randalls
Location: Cypress, TX