The NekTracker provides a reliable feed of 20-ounce and 1-liter bottles at all times. It feeds bottles forward by the neck (as opposed to the base) so package tipping is eliminated. A patented dual "gate" mechanism at the front includes a reverse lock that allows for easy on/off loading/shopping.
The goal was to create an affordable in-store billboard. The bottle replica is produced using laminated, four-color lithography mounted to pillow-edged die-cut foamboard. The large size makes it visible throughout the store, yet it barely uses any shelf space.
Participants in the Olympic Torch Relay had a chance to cool off with a Coke during the running of the Olympic torch from Los Angeles to Atlanta ... and 1,200 cities in between.
The curvy lines of the Coca-Cola contour bottle get star billing on Coke's new merchandiser. The merchandiser, which was designed and manufactured by Henschel-Steinau Inc., won a silver Outstanding Merchandising Achievement award from POPAI in 1995.
Coca-Cola claims that its classic, curved bottle is the "most recognized trademarked package in the world," so in 1993, the company brought back the famous shape in the form of a 20-ounce plastic contour bottle.