Delhaize America's Food Lion and Procter & Gamble partnered on a sweepstakes this spring activating the manufacturer's sponsorship of the 2016 Olympic Games.
Delhaize America's Food Lion used a feature in its May 4 circular to offer MVP loyalty cardholders $3 off the purchase of three SKUs of RB's French's, Pinnacle Foods Group's Vlasic or Unilever's Hellmann's.