For cough and cold season, Ahold Delhaize's Hannaford united OTC brands from manufacturers including Procter & Gamble and Johnson & Johnson alongside Ahold's CareOne private label on a quarter-pallet display.
Ahold Delhaize's Giant/Martin's, Giant Food and Stop & Shop chains tied in to Procter & Gamble's Nov. 25 brandSaver FSI event with features in their Nov. 30 circulars dangling a slew of digital coupons and a purchase incentive.