In-Store Media

Client: MTL Technologies, Montreal, QC, Canada
Product(s) Promoted: Refrigerated Sweet and Savory Dough
Distribution: Supermarkets Nationwide
Number of Stores: 9,000
Production Run Quantity: 9,500
Introduction: August 2006
Intended Duration: 1 year
Dimensions (H x W x D): 34" x 23" x 23"
Weight: 42 lbs.
Budget Category (U.S.): $301 - $350

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony HD televisions
Distribution: Retailers in 33 markets including Circuit City, CompUSA, Sears, Best Buy, Fry's Electronics, BrandsMart
Number of Stores: Not reported by Sony
Production Run Quantity: Depended on demand in the field
Introduction: September 2006
Intended Duration: Several weekends
Dimensions (H x W x D): 106" x 190" x 65"
Weight: 200 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Schering-Plough, Kenilworth, NJ
Product(s) Promoted: Dr. Scholl's Custom Fit Orthotics Inserts
Distribution: Meijer Stores, Famous Footwear
Number of Stores: 150
Production Run Quantity: 150
Introduction: June 2006
Intended Duration: 2 years
Dimensions (H x W x D): 70" x 42" x 36"
Weight: 250 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Nintendo of America Inc., Redmond, WA
Product(s) Promoted: Nintendo Wii Game Unit
Distribution: Best Buy
Number of Stores: 900
Production Run Quantity: 900
Introduction: November 2006
Intended Duration: 1 to 3 years
Dimensions (H x W x D): 60" x 36" x 96"
Weight: 450 lbs.
Budget Category (U.S.): $351 - $400

Client: Skechers USA, Manhattan Beach, CA
Product(s) Promoted: Skechers Kids Shoes
Distribution: Footwear Stores
Number of Stores: 800
Production Run Quantity: 2,400
Introduction: May 2007
Intended Duration: 2 months
Dimensions (H x W x D): 15" x 42" x 5"
Weight: 3 lbs.
Budget Category (U.S.): $26 - $50
Producer: Rapid Displays, Union City, CA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Nintendo of America Inc., Redmond, WA
Product(s) Promoted: Nintendo Wii Game Unit
Distribution: PR events and tours, malls nationwide
Number of Stores: 200
Production Run Quantity: 250
Introduction: September 2006
Intended Duration: 1 year
Dimensions (H x W x D): 84" x 32" x 24"
Weight: 200 lbs.
Budget Category (U.S.): Greater than $1,001

Retailer: Dominick's
Location: Chicago

Retailer: Dominick's
Location: Chicago

First national brand to test ads on checkout belts