Packaging

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Absolut Vodka
Distribution: Off-premise nationwide
Number of Stores: Not available
Production Run Quantity: 100,000
Introduction: March 2007
Intended Duration: 3 months
Dimensions (H x W x D): 4" x 5" x 1"
Weight: 1 lb.
Budget Category (U.S.): Less than $5
Producer: G2 Worldwide, New York, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Seattle's Best Coffee, Seattle, WA
Product(s) Promoted: Anniversary Roast Coffee
Distribution: Cafes in U.S.
Number of Stores: 408
Production Run Quantity: 32,000
Introduction: March 2007
Intended Duration: 2 months
Dimensions (H x W x D): 9" x 4" x 3"
Weight: 2 lbs.
Budget Category (U.S.): Less than $5
Producer: HL2, Seattle, WA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Scotties, Philadelphia, PA
Product(s) Promoted: Scotties Tissues
Distribution: Supermarkets
Number of Stores: 30+ National and Regional Retailers
Production Run Quantity: 9.1 million
Introduction: August 2006
Intended Duration: 6 months
Dimensions (H x W x D): 20" x 16" x 1"
Weight: 5 lbs.
Budget Category (U.S.): Less than $5

Client: Burger King, Miami, FL
Product(s) Promoted: BK Chicken Fries
Distribution: Burger King
Number of Stores: 7,900
Production Run Quantity: Confidential
Introduction: March 2007
Intended Duration: 5 weeks
Dimensions (H x W x D): 6" x 4" x 3"
Weight: Under 1 lb.
Budget Category (U.S.): Less than $5
Producer: Wunderman Chicago, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Product(s) Promoted: H&R Block TaxCut Premium
Distribution: Best Buy, Circuit City, Office Depot, Staples, Wal-Mart, Target, CompUSA
Number of Stores: 12,700
Production Run Quantity: 500,000
Introduction: November 2006
Intended Duration: 5 months
Dimensions (H x W x D): 8" x 6" x 2"
Weight: 2 lbs.
Budget Category (U.S.): Less than $5

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Level Vodka
Distribution: Off-premise nationwide
Number of Stores: Not available
Production Run Quantity: 140,000
Introduction: November 2006
Intended Duration: 3 months
Dimensions (H x W x D): 14" x 16" x 4"
Weight: 4 lbs.
Budget Category (U.S.): $6 - $10
Producer: G2 Worldwide, New York, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: McDonald's Corp., Oak Brook, IL
Product(s) Promoted: Happy Meals
Distribution: McDonald's nationwide
Number of Stores: 14,000
Production Run Quantity: 47,000
Introduction: May 2007
Intended Duration: 1 month
Dimensions (H x W x D): 10" x 6" x 6"
Weight: Under 1 lb.
Budget Category (U.S.): Less than $5
Producer: Arc Worldwide, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?